In an another dying attempt to attract the youth to its platform, the social networking giant Facebook has just launched a clone of a famous youth oriented App ‘TikTok’. This TikTok clone has been named Lasso, and is a music filled video sharing app that was in the works since October.
Facebook briefly describes Lasso as an app that “makes it easy for anyone to create as well share short videos with fun effects.” The app also allows users to follow other creators, search for content using hashtags and create short videos by using a wide range of creative tools. Notably, there is also a “massive music library,” on this app which gives it a competitive advantage over TikTok.
As Lasso is owned by Facebook it fully integrates into the company’s ecosystem, the users can sign in using an Instagram or Facebook account. The app will require access to your profile page, photos and videos. The videos that you make with Lasso, you will also be able to share them directly to your Facebook stories. According to The Verge, a similar compatibility with Instagram stories is going to roll out later this year. The app is available to use as of now, and is already filled with content which means the app managed to gather a small group of community even before its initial release.
(Bhavik Grover is a technology journalist. He has several years of experience working as a tech journalist for various reputed tech publications in the digital ecosystem. He also has industry knowledge of the current Silicon Valley tech culture. He is always ready to take up new reporting jobs in the technology field.)
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