A lawsuit filed on Thursday in the city of Los Angeles allegedly accuses The Weather Channel app of misleading customers into allowing them to access their personal location data and making huge sums of profit from selling their data for commercial purposes.
As of now, The Weather Channel app serves as the most popular app in the United States in the weather category and has even been rated as number one in the iOS App Store. More than 100 million app downloads have taken place so far and it currently boasts 45 million monthly active users.
In the recently filed lawsuit, it has been claimed by the government that The Weather Company forced users to turn on their location tracking by saying that it would only be used for giving much more accurate weather reports. But in reality, it monetized the data for business purposes that were not at all related to weather in any which way. As per the details in the lawsuit, the company most probably used the data for targeted marketing and hedge fund analysis.
“For years, [The Weather Channel] has deceptively used its Weather Channel App to amass its users’ private, personal geolocation data — tracking minute details about its users’ locations throughout the day and night, all the while leading users to believe that their data will only be used to provide them with ‘personalized local weather data, alerts and forecasts,” the government stated in the lawsuit.
Last month, The New York Times released a report briefly explaining how companies like Facebook, Google and Snapchat make tons of money from selling users location data for online advertising.
“The Weather Company has always been transparent with use of location data; the disclosures are fully appropriate, and we will defend them vigorously.” IBM’s response to the situation.
You might also like
More from Business
Amazon’s Chinese Joint Venture Is Currently In Talks Regarding A Merger Deal With Local E-Commerce Website Kaola To Establish Brand In The Chinese Market
On Tuesday, it was reported by the Beijing based independent business magazine Caijing that there might be a merger deal …
The Top Administrative Court In Egypt Removes Ban On Ride-Hailing Firms Uber And Careem Allowing Them To Resume Their Operations In The Country
On Sunday, the highest administrative court in Egypt removed a ban on ride-sharing firms Uber and Careem allowing them to …
Twitter Co-Founder Evan Williams To Step Down From Company’s Board Of Directors By End Of The Month After Serving On The Board For 12 Years
On Friday, the micro-blogging platform Twitter announced that Evan Williams, who founded the company along with Jack Dorsey, Biz Stone, …